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About Baby Jones Ltd
Baby Jones Ltd is a family-run UK children’s clothing business specialising in beautiful hand-smocked dresses, traditional boys’ suits and matching sibling outfits for babies and children aged 3 months to 8 years.
Founded by Kelly Jones, Baby Jones was created from a love of traditional children’s clothing, timeless styles and the beautiful details that make a little outfit special.
Our hand-smocked dresses are personally designed by Kelly, from choosing the fabrics and colours to creating the smocking patterns and embroidery details. Each design is brought to life with skilled handwork, giving every dress its own individual character.
Inspired by classic British and European childrenswear, our collections combine traditional styling with beautiful craftsmanship. From delicate smocking and embroidered collars to classic boys’ outfits and coordinating brother and sister sets, we believe children’s clothing should be both lovely to wear and special enough to treasure.
Many of our designs are available in limited quantities and are not restocked once sold out, making them a lovely choice for birthdays, family celebrations, special occasions and everyday wear.
We proudly ship worldwide from the UK and love helping families discover traditional children’s clothing that never goes out of style.

Kelly Jones, founder of Baby Jones Ltd – creating luxury hand-smocked dresses, traditional boys’ suits and matching sibling outfits for families around the world.